guesthouse
Commissioned by clever brand agency &Smith, we captured GuestHouse’s flagship restaurants Pearly Cow across multiple venues.
The Challenge
With a brand direction led by the team at &Smith agency who helped established individual personalities to each of GuestHouse’s boutique hotels (they are nestled in York, Margate, Bath and Brighton), we were challenged with capturing the flagship restaurant offering, Pearly Cow.
With a focus on each venue’s locale, menus were created with carefully selected produce that celebrated land and sea. Quality was everything and we needed to bring that sense of care and quality produce to the screen.
Furthermore, we needed to introduce the personality of each setting, recognising the value in making the location part of the scene.
As always, these were busy restaurants with varying menus that are updated regularly, we set out to capture the spaces and build on a theme of carefully curated quality that GuestHouse are renown for.
How We Made it Work
Working with our friends at &Smith, we put the time into Pre-Production to properly plan the approach to each shoot, ensuring we not only met Shot List expectations but introduced stills which made a difference to individual venues. We established key ways of working from the off:-
Put the viewer there, rooting the work in context and experience
Make the work exude quality and recognise the effort of the produce, environment, textures and materials
Bring in the personality of place by bringing in wider environments and highlighting the uniqueness of venues
Lead with Production that’s considerate of venues and recognises the demands of service within a live environment. We used our experience in hospitality to ensure we kept disruption to a minimum and have open communication to FOH and Kitchen
Bake-in learnings from every shoot, making sure we debriefed and understood what went right and what went wrong. We adapted too, shifting our creative direction or production to work better
These are mockups to show the work and don’t represent true activations.