clays
Commissioned by clever brand agency &Smith, we created campaign visuals for shooting sports venues Clays Bar, working at pace with some challenging production objectives.
The Challenge
Entrusted by brand agency &Smith, we were brought-in to work with them to shoot a new campaign for indoor sports shooting venues Clays. Set to go across multiple channels, the campaign was focused on highlighting the food and drink offer alongside the core shooting experience.
Our challenge was bringing together the food, drink and shooting experience within frames, using talent and carefully chosen backgrounds that aligned with the brand direction.
We had a further challenge around the use of the props too with the electronically-converted, deactivated firearms requiring substantial risk management, permitting and control on set.
Finally, lots of moving parts meant timings were tight and we didn’t have long to bring everything together.
How We Made it Work
Led by the brand expertise and Art Direction of Sam and Adam at &Smith, we quickly threw ourselves into Pre-Production and made quick decisions to choose the right location, cast and shot list. We put a number of things in place to get things shot:-
Prioritised Production - Working quickly to bring all the elements together, we made sure everyone was on the same page and everything brought together on time to get the work made
Created a safe set - We took the lead in assessing risk and working with location, cast and crew along with the Metropolitan Police to ensure we had safe conditions on set. Managing permitting and systems for the safe use of firearms on set, we set out to not only keep everyone safe and comfortable, but safeguard brand reputation
Made a solid creative approach - With the talented team at &Smith, we created a Shoot Plan that had a cohesive creative approach, then brought this to life on set. Making adjustments, swapping-out props, cast and backgrounds to find the right mix and led on direction to get the right shots
The Impact
“We had an amazing experience working with Al and his team—the shoot was undoubtedly one of the best we've ever had. From meticulous planning and seamless execution to the outstanding final results, every step exceeded our expectations. The pictures truly elevated our brand and captured the essence we were aiming for.”
Kimberleigh Lloyd, Clays Bar
One of these is a mockup and doesn’t represent true activation.